Racism is a plague that has claimed the lives of too many innocent people. We’ve witnessed the effects of this plague from George Floyd to the Charleston 9 and now the lives of 10 people. Ten people who were mothers, fathers, grandfathers, grandmothers, aunts, uncles, brothers, sisters loved, valued and appreciated by those who knew them. As a brand, we want to be a part of the solution to this age-old problem. As a brand, we don’t only want to be a Neighborhood in title but also action. We had plans to release our highly-touted I Hate Racism pieces in t-shirt form later this summer, but the message needs to be spread even greater now. We are opening up pre-orders for I Hate Racism t-shirts and we will be donating proceeds to the families of the victims of this senseless killing.
Racism is plague that must be cured. Let’s be a part of the cure. Together.